Showing results 59 to 78 of 85
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| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
| 5-Mar-2015 | Making sense of the irrational | - | Kumar, S Ramesh | The Hindu Business Line | | | |
| 2001 | Managing Indian brands: marketing concepts and strategies | - | Kumar, S Ramesh | | | | 487p. |
| 2002 | Managing Indian brands: marketing concepts and strategis, 2nd edition | - | Kumar, S Ramesh | | | | 356p. |
| 2007 | Marketing and branding: the Indian scenario | - | Kumar, S Ramesh | | | | 482p. |
| 1998 | Marketing Nuggets: conceptual dimensions in marketing | - | Kumar, S Ramesh | | | | 373p. |
| 3-Jun-2010 | Much meaning in metaphor | - | Kumar, S Ramesh ; Shekar, B | The Hindu Business Line | | | |
| 2014 | Network effects, reference groups and brands: Emerging market context | - | Bhattacharyya, Arun ; Kumar, S Ramesh | | | | |
| 28-Aug-2016 | Olympics and brand connections | - | Kumar, S Ramesh | The Hindu Business Line | | | |
| 6-Jul-2011 | Premium watch industry | - | Kumar, S Ramesh | | | | |
| 30-Jun-2016 | Psychological devaluation as a brand strategy | - | Kumar, S Ramesh | The Hindu Business Line | | | |
| 25-Jun-2010 | Retailing rituals | - | Kumar, S Ramesh | The Economic Times | | | |
| 2001 | Seeking customers and keeping customers: The concept of CRM | - | Kumar, S Ramesh | The Economic Times | | Iss.November | |
| 17-Sep-2010 | Sensory branding is the new buzzword | - | Kumar, S Ramesh | The Economic Times | | | |
| 2000 | Shopaholics | An exploratory study | Kumar, S Ramesh ; Shah, Janat ; Singh, Nitin | | | | 31p. |
| 2000 | Shopaholics: an exploratory study | - | Kumar, S Ramesh ; Shah, Janat ; Singh, Nitin | | | | 31p. |
| 2000 | Stickaround strategies: (00-044) | - | Kumar, S Ramesh | | | | 1-9p. |
| 16-Apr-2012 | Synergy between online and offline brand associations | - | Kumar, S Ramesh ; Kumar, Akshat | | | | |
| 2000 | Tangly times - interating selling with marketing: (00-043) | - | Kumar, S Ramesh | | | | 1-8p. |
| 2008 | The e-mode of brand positioning: The need for an online positioning interface | - | Kumar, S Ramesh | | | | 112-125p. |
| 2005 | The e-mode of brand positioning: The need for an online positioning interface | - | Kumar, S Ramesh | | | | 304-321p. |
