Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/12398
Title: Managing Indian brands: marketing concepts and strategies
Authors: Kumar, S Ramesh 
Keywords: Marketing management;Branding;Brand management;Marketing strategies
Issue Date: 2001
Publisher: UBS Publisher's Distributors�
URI: https://repository.iimb.ac.in/handle/2074/12398
ISBN: 8125909370
9788125909378
Appears in Collections:2000-2009 A

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