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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/12398| Title: | Managing Indian brands: marketing concepts and strategies | Authors: | Kumar, S Ramesh | Keywords: | Marketing management;Branding;Brand management;Marketing strategies | Issue Date: | 2001 | Publisher: | UBS Publisher's Distributors� | URI: | https://repository.iimb.ac.in/handle/2074/12398 | ISBN: | 8125909370 9788125909378 |
| Appears in Collections: | 2000-2009 |
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