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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/12420| Title: | Marketing Nuggets: conceptual dimensions in marketing | Authors: | Kumar, S Ramesh | Keywords: | Marketing management | Issue Date: | 1998 | Publisher: | Sangam Books Ltd | URI: | https://repository.iimb.ac.in/handle/2074/12420 | ISBN: | 8125905383 9788125905387 |
| Appears in Collections: | 1990-1999 |
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