Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/12376
Title: Marketing and branding: the Indian scenario
Authors: Kumar, S Ramesh 
Keywords: Marketing management;Branding;Brand management
Issue Date: 2007
Publisher: Pearson Education India
URI: https://repository.iimb.ac.in/handle/2074/12376
ISBN: 8131700976
9788131700976
Appears in Collections:2000-2009 A

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