Sensory branding is the new buzzword

Abstract

Marketers in the recent times have become aware of the need to market to the sensory organs that gets translated into sensual pleasure. When a consumer bites into a Bournville dark chocolate, does he think about the Rs 75 spent on the product? Do the expensive and exquisitely-crafted Mont Blanc pen make the buyer think of the premium price?

Youngsters at Coffee Day are busy with fun and frolic completely immersed in the experiential plane of their relationships. Millions of songs are downloaded at itunes to gratify music lovers. Marketers in the recent times have become aware of the need to market to the sensory orga ..

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