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This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/12908| Title: | Much meaning in metaphor | Authors: | Kumar, S Ramesh Shekar, B |
Keywords: | Marketing management;Branding;Brand management | Issue Date: | 3-Jun-2010 | Publisher: | THG Publishing Pvt. Ltd. | Abstract: | Intelligent use of the device in branding and advertising can make a lasting impression.. A metaphor links two domains that are unconnected, through features and attributes characteristic to them. In an advertisement they get linked to, and through, the brand's proposition. Read more at: https://www.thehindubusinessline.com/todays-paper/tp-brandline/Much-meaning-in-metaphor/article20017421.ece | Description: | The Hindu Business Line, 03-06-2010 | URI: | https://repository.iimb.ac.in/handle/2074/12908 |
| Appears in Collections: | 2010-2019 |
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