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  2. Faculty Publications
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  4. 2010-2019
Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/12908
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dc.contributor.authorKumar, S Ramesh
dc.contributor.authorShekar, B
dc.date.accessioned2020-07-02T14:50:56Z-
dc.date.available2020-07-02T14:50:56Z-
dc.date.issued2010-06-03
dc.identifier.urihttps://repository.iimb.ac.in/handle/2074/12908-
dc.descriptionThe Hindu Business Line, 03-06-2010
dc.description.abstractIntelligent use of the device in branding and advertising can make a lasting impression.. A metaphor links two domains that are unconnected, through features and attributes characteristic to them. In an advertisement they get linked to, and through, the brand's proposition. Read more at: https://www.thehindubusinessline.com/todays-paper/tp-brandline/Much-meaning-in-metaphor/article20017421.ece
dc.language.isoen_US
dc.publisherTHG Publishing Pvt. Ltd.
dc.subjectMarketing management
dc.subjectBranding
dc.subjectBrand management
dc.titleMuch meaning in metaphor
dc.typeMagazine and Newspaper Article
dc.identifier.urlhttps://www.thehindubusinessline.com/todays-paper/tp-brandline/Much-meaning-in-metaphor/article20017421.ece
dc.journal.nameThe Hindu Business Line
Appears in Collections:2010-2019
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