Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/12394
Title: Managing Indian brands: marketing concepts and strategis, 2nd edition
Authors: Kumar, S Ramesh 
Keywords: Marketing management;Branding;Brand management
Issue Date: 2002
Publisher: Vikas Publication House Pvt Ltd.
URI: https://repository.iimb.ac.in/handle/2074/12394
ISBN: 8125913084
9788125913085
Appears in Collections:2000-2009 A

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