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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/12394| Title: | Managing Indian brands: marketing concepts and strategis, 2nd edition | Authors: | Kumar, S Ramesh | Keywords: | Marketing management;Branding;Brand management | Issue Date: | 2002 | Publisher: | Vikas Publication House Pvt Ltd. | URI: | https://repository.iimb.ac.in/handle/2074/12394 | ISBN: | 8125913084 9788125913085 |
| Appears in Collections: | 2000-2009 |
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