Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/12394
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dc.contributor.authorKumar, S Ramesh
dc.date.accessioned2020-06-15T14:18:17Z-
dc.date.available2020-06-15T14:18:17Z-
dc.date.issued2002
dc.identifier.isbn8125913084
dc.identifier.isbn9788125913085
dc.identifier.urihttps://repository.iimb.ac.in/handle/2074/12394-
dc.format.extent9.4 x 7.1 x 0.4 inches
dc.publisherVikas Publication House Pvt Ltd.
dc.subjectMarketing management
dc.subjectBranding
dc.subjectBrand management
dc.titleManaging Indian brands: marketing concepts and strategis, 2nd edition
dc.typeBook
dc.pages356p.
Appears in Collections:2000-2009 A
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