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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/21429| Title: | Synergy between online and offline brand associations | Authors: | Kumar, S Ramesh Kumar, Akshat |
Keywords: | Marketing management;Brand management;Brand association | Issue Date: | 16-Apr-2012 | Publisher: | Indian Institute of Management Bangalore | Project: | Synergy between online and offline brand associations | Series/Report no.: | IIMB_PR_2012-13_002 | URI: | https://repository.iimb.ac.in/handle/2074/21429 |
| Appears in Collections: | 2012-2013 |
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