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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/21429| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Kumar, S Ramesh | - |
| dc.contributor.author | Kumar, Akshat | - |
| dc.date.accessioned | 2022-07-26T08:46:16Z | - |
| dc.date.available | 2022-07-26T08:46:16Z | - |
| dc.date.issued | 2012-04-16 | - |
| dc.identifier.uri | https://repository.iimb.ac.in/handle/2074/21429 | - |
| dc.publisher | Indian Institute of Management Bangalore | - |
| dc.relation | Synergy between online and offline brand associations | - |
| dc.relation.ispartofseries | IIMB_PR_2012-13_002 | - |
| dc.subject | Marketing management | - |
| dc.subject | Brand management | - |
| dc.subject | Brand association | - |
| dc.title | Synergy between online and offline brand associations | - |
| dc.type | Project-IIMB | - |
| Appears in Collections: | 2012-2013 | |
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