Synergy between online and offline brand associations

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	Issue Date	Title	Sub-Title	Author(s)	Journal Name	Volume Number	Issue Number	Pages
1	16-Apr-2012	Synergy between online and offline brand associations	-	Kumar, S Ramesh ; Kumar, Akshat

Abstract

Railway

Keyword(s)

Electrification

Project title

Synergy between online and offline brand associations

Project Coordinator

Kumar, S Ramesh

Organization

Indian Institute of Management Bangalore

Status

Completed

Expected Completion

16-04-2012

Co-Investigator(s)

Sinha, Akshat Kumar