Browsing by Author Kumar, S Ramesh
Showing results 56 to 75 of 85
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Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
---|---|---|---|---|---|---|---|
3-Aug-2011 | Listening to consumers online and offline | - | Kumar, S Ramesh ; Shekar, B | The Hindu Business Line | |||
20-Aug-2010 | Looking at the value of perception | - | Kumar, S Ramesh | The Economic Times | |||
9-Sep-2010 | Loyalty in an emerging market | - | Kumar, S Ramesh ; Swaminathan, S | The Hindu Business Line | |||
5-Mar-2015 | Making sense of the irrational | - | Kumar, S Ramesh | The Hindu Business Line | |||
2001 | Managing Indian brands: marketing concepts and strategies | - | Kumar, S Ramesh | 487p. | |||
2002 | Managing Indian brands: marketing concepts and strategis, 2nd edition | - | Kumar, S Ramesh | 356p. | |||
2007 | Marketing and branding: the Indian scenario | - | Kumar, S Ramesh | 482p. | |||
1998 | Marketing Nuggets: conceptual dimensions in marketing | - | Kumar, S Ramesh | 373p. | |||
3-Jun-2010 | Much meaning in metaphor | - | Kumar, S Ramesh ; Shekar, B | The Hindu Business Line | |||
2014 | Network effects, reference groups and brands: Emerging market context | - | Bhattacharyya, Arun ; Kumar, S Ramesh | ||||
28-Aug-2016 | Olympics and brand connections | - | Kumar, S Ramesh | The Hindu Business Line | |||
6-Jul-2011 | Premium watch industry | - | Kumar, S Ramesh | ||||
30-Jun-2016 | Psychological devaluation as a brand strategy | - | Kumar, S Ramesh | The Hindu Business Line | |||
25-Jun-2010 | Retailing rituals | - | Kumar, S Ramesh | The Economic Times | |||
2001 | Seeking customers and keeping customers: The concept of CRM | - | Kumar, S Ramesh | The Economic Times | Iss.November | ||
17-Sep-2010 | Sensory branding is the new buzzword | - | Kumar, S Ramesh | The Economic Times | |||
2000 | Shopaholics | An exploratory study | Kumar, S Ramesh ; Shah, Janat ; Singh, Nitin | 31p. | |||
2000 | Shopaholics: an exploratory study | - | Kumar, S Ramesh ; Shah, Janat ; Singh, Nitin | 31p. | |||
2000 | Stickaround strategies: (00-044) | - | Kumar, S Ramesh | 1-9p. | |||
16-Apr-2012 | Synergy between online and offline brand associations | - | Kumar, S Ramesh ; Kumar, Akshat |