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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Browsing by Author Kumar, S Ramesh
Showing results 54 to 73 of 85
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| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 8-Nov-2012 | Lifestyle analysis and online social media | - | Kumar, S Ramesh | ||||
| 2006 | Linkages between brand personality and brand loyalty: a qualitative study in an emerging market in the Indian context | - | Kumar, S Ramesh ; Luthra, Amit ; Datta, Gaurav | South Asian journal of management | Vol.13 | Iss.4 | 11-35p. |
| 3-Aug-2011 | Listening to consumers online and offline | - | Kumar, S Ramesh ; Shekar, B | The Hindu Business Line | |||
| 20-Aug-2010 | Looking at the value of perception | - | Kumar, S Ramesh | The Economic Times | |||
| 9-Sep-2010 | Loyalty in an emerging market | - | Kumar, S Ramesh ; Swaminathan, S | The Hindu Business Line | |||
| 5-Mar-2015 | Making sense of the irrational | - | Kumar, S Ramesh | The Hindu Business Line | |||
| 2001 | Managing Indian brands: marketing concepts and strategies | - | Kumar, S Ramesh | 487p. | |||
| 2002 | Managing Indian brands: marketing concepts and strategis, 2nd edition | - | Kumar, S Ramesh | 356p. | |||
| 2007 | Marketing and branding: the Indian scenario | - | Kumar, S Ramesh | 482p. | |||
| 1998 | Marketing Nuggets: conceptual dimensions in marketing | - | Kumar, S Ramesh | 373p. | |||
| 3-Jun-2010 | Much meaning in metaphor | - | Kumar, S Ramesh ; Shekar, B | The Hindu Business Line | |||
| 2014 | Network effects, reference groups and brands: Emerging market context | - | Bhattacharyya, Arun ; Kumar, S Ramesh | ||||
| 28-Aug-2016 | Olympics and brand connections | - | Kumar, S Ramesh | The Hindu Business Line | |||
| 6-Jul-2011 | Premium watch industry | - | Kumar, S Ramesh | ||||
| 30-Jun-2016 | Psychological devaluation as a brand strategy | - | Kumar, S Ramesh | The Hindu Business Line | |||
| 25-Jun-2010 | Retailing rituals | - | Kumar, S Ramesh | The Economic Times | |||
| 2001 | Seeking customers and keeping customers: The concept of CRM | - | Kumar, S Ramesh | The Economic Times | Iss.November | ||
| 17-Sep-2010 | Sensory branding is the new buzzword | - | Kumar, S Ramesh | The Economic Times | |||
| 2000 | Shopaholics | An exploratory study | Kumar, S Ramesh ; Shah, Janat ; Singh, Nitin | 31p. | |||
| 2000 | Shopaholics: an exploratory study | - | Kumar, S Ramesh ; Shah, Janat ; Singh, Nitin | 31p. |