Browsing by Author Kumar, S Ramesh
Showing results 62 to 81 of 85
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Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
---|---|---|---|---|---|---|---|
2007 | Marketing and branding: the Indian scenario | - | Kumar, S Ramesh | 482p. | |||
1998 | Marketing Nuggets: conceptual dimensions in marketing | - | Kumar, S Ramesh | 373p. | |||
3-Jun-2010 | Much meaning in metaphor | - | Kumar, S Ramesh ; Shekar, B | The Hindu Business Line | |||
2014 | Network effects, reference groups and brands: Emerging market context | - | Bhattacharyya, Arun ; Kumar, S Ramesh | ||||
28-Aug-2016 | Olympics and brand connections | - | Kumar, S Ramesh | The Hindu Business Line | |||
6-Jul-2011 | Premium watch industry | - | Kumar, S Ramesh | ||||
30-Jun-2016 | Psychological devaluation as a brand strategy | - | Kumar, S Ramesh | The Hindu Business Line | |||
25-Jun-2010 | Retailing rituals | - | Kumar, S Ramesh | The Economic Times | |||
2001 | Seeking customers and keeping customers: The concept of CRM | - | Kumar, S Ramesh | The Economic Times | Iss.November | ||
17-Sep-2010 | Sensory branding is the new buzzword | - | Kumar, S Ramesh | The Economic Times | |||
2000 | Shopaholics | An exploratory study | Kumar, S Ramesh ; Shah, Janat ; Singh, Nitin | 31p. | |||
2000 | Shopaholics: an exploratory study | - | Kumar, S Ramesh ; Shah, Janat ; Singh, Nitin | 31p. | |||
2000 | Stickaround strategies: (00-044) | - | Kumar, S Ramesh | 1-9p. | |||
16-Apr-2012 | Synergy between online and offline brand associations | - | Kumar, S Ramesh ; Kumar, Akshat | ||||
2000 | Tangly times - interating selling with marketing: (00-043) | - | Kumar, S Ramesh | 1-8p. | |||
2008 | The e-mode of brand positioning: The need for an online positioning interface | - | Kumar, S Ramesh | 112-125p. | |||
2005 | The e-mode of brand positioning: The need for an online positioning interface | - | Kumar, S Ramesh | 304-321p. | |||
2017 | The Imporatnce of consumer behavior in the digital era | - | Kumar, S Ramesh | ||||
20-Jul-2011 | The world of unmet needs | - | Kumar, S Ramesh ; Sridharan, Anuradha | The Hindu Business Line | |||
23-Jul-2010 | Unveiling serious face of Facebook | - | Kumar, S Ramesh | The Economic Times |