Showing results 14 to 33 of 36
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| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
| 2012 | Fighting the advertising battle | - | Gupta, Seema | Journal of indian Business Research | Vol.4 | Iss.2 | 125-135p. |
| 9-Jan-2012 | How viral marketing led to Kolaveri Di rage | - | Gupta, Seema | Education Times, Times of India | | | |
| 2007 | Impact of ambush marketing on sponsor identification | - | Pandey, Satish ; Gupta, Seema | | | | 27p. |
| 2009 | Indcoserve: Challenging times | - | Mahadevan, B ; Gupta, Seema | | | | 20p. |
| 2006 | Indian television industry: a strategic analysis | - | Gupta, Seema | Vilakshan: XIMB Journal of Management, Bhubaneswar | Vol.3 | Iss.2 | 195-216p. |
| 2012 | Innovations in marketing communications | - | Gupta, Seema | | | | |
| 2012 | Interdependence between experience marketing and business strategy | - | Gupta, Seema | Journal of indian Business Research | Vol.4 | Iss.3 | 170-193p. |
| 15-Jun-2014 | Internet marketing | - | Gupta, Seema | | | | |
| 2017 | Involvement with experience: A path to brand loyalty | - | Gupta, Seema ; Guta, Tanvi | Indore Management Journal | Vol.9 | Iss.2 | 1-16p. |
| 2015 | Involvement with experience: Activating the impact of brand experiences on brand attitude and loyalty | - | Gupta, Seema | | | | |
| 2015 | Involvement with experience: Activating the impact of brand experiences on brand attitude and loyalty | - | Gupta, Seema ; Gupta, Tanvi ; Shainesh, G | | | | |
| 2016 | Mediating effect of loyalty program membership on the relationship between advertising effectiveness and brand loyalty | - | Maity, Moutusy ; Gupta, Seema | Journal of Marketing Theory and Practice | Vol.24 | Iss.4 | 462-481p. |
| 15-Jun-2014 | Modeling the online classified advertisement booking | - | Gupta, Seema | | | | |
| 2018 | Navigating from programme loyalty to company loyalty | - | Gupta, Seema ; Gupta, Tanvi ; Shainesh, G | IIMB Management Review | Vol.30 | Iss.3 | 196-206p. |
| 2016 | New perspectives on communication of change in corporate identity | - | Gupta, Seema | IIMB Management Review | Vol.28 | Iss.2 | 60-71p. |
| 2007 | Professionalism in Indian public relations and corporate communications: an empirical analysis | - | Gupta, Seema | Public Relations Review | Vol.33 | Iss.3 | 306-312p. |
| 2006 | Professionalism in public relations and corporate communications: an empirical analysis | - | Gupta, Seema | | | | 23p. |
| 2014 | Sponsor, ambusher, and other: consumer response to three strategies | - | Gupta, Seema ; Maity, Moutusy ; Pandey, Satish C | Vikalpa | Vol.39 | Iss.1 | 75-86p. |
| 2021 | The effects of social media content created by human brands on engagement: Evidence from Indian general election 2014 | - | Gupta, Seema ; Mallipeddi, Rakesh R ; Janakiraman, Ramkumar ; Kumar, Subodha | Information Systems Research | | | |
| 20-Oct-2011 | The Nielsen company: Market research for Pantene shampoo | - | Gupta, Seema | | | | |
