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Title: The Nielsen company: Market research for Pantene shampoo
Authors: Gupta, Seema 
Keywords: Market research;Personal care;Shampoo market;Personal care;Hair care market;Hair care industry
Issue Date: 20-Oct-2011
Publisher: Indian Institute of Management Bangalore
Project: The Nielsen company: Market research for Pantene shampoo 
Series/Report no.: IIMB_PR_2011-12_004
Abstract: Nielsen, headquartered in US was the market leader globally with 17% share of the $29 billion market research industry in 2009. Nielsen provided solutions to clients marketing problems with its single minded focus on consumers. While certain research needs were common across businesses, others were idiosyncratic depending upon the strategic goals of the business. For common research needs Nielsen had a suite of internationally recognized proprietary products providing powerful comparative and normative data. For specific needs Nielsen tailored research solutions. Often a combination of the two was necessary.
Appears in Collections:2011-2012

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