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Gupta, Seema

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Full Name
Gupta, Seema
Vernacular Name
Seema Gupta
 
Variants
Seema Gupta
 
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Email
seemag@iimb.ac.in
 
Scopus Author ID
Researcher ID
 
Biography
Prof Seema Gupta is an associate professor of Digital Marketing at IIM Bangalore. She is the author of book “Digital Marketing” published by McGraw, 2017. She conducts digital marketing training and provides digital marketing consulting for companies. She is a visiting faculty at Esan University, Peru and Egade University, Mexico. She is the winner of the prestigious EFMD Best Global Case Writing Award for 2011 and ISB-IVEY Best Case award 2011. She has published in reputed international journals and presented papers in international conferences. She has written case studies on interesting marketing issues in leading companies such as Volkswagen, Bosch, Park Hotels, DDB Mudra, Nielsen etc and they are listed on Harvard business publishing portal. She is often quoted in leading newspapers such as Times of India, Brand Equity, Financial Express, Rajasthan Patrika for her views on marketing. She has more than 18 years of combined work experience in corporate and academia. She started her career at RPG Ricoh, in sales and marketing and thereafter moved to academics. She worked with Mudra Institute of Communications Ahmedabad before joining IIM Bangalore. She writes blog articles on latest developments in digital marketing www.profseema.com and also runs her Youtube channel with video tutorials on digital marketing www.youtube.com/c/ProfSeemaGupta
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Publications

Results 1-13 of 13 (Search time: 0.003 seconds).

Issue DateTitleSub-TitleAuthor(s)Journal NameVolume NumberIssue NumberPages
12011Enhancing the role of corporate communications: a practice-based approach-Gupta, Seema Corporate Reputation ReviewVol.14Iss.2114-132p.
22012Fighting the advertising battle-Gupta, Seema Journal of indian Business ResearchVol.4Iss.2125-135p.
39-Jan-2012How viral marketing led to Kolaveri Di rage-Gupta, Seema Education Times, Times of India
42006Indian television industry: a strategic analysis-Gupta, Seema Vilakshan: XIMB Journal of Management, BhubaneswarVol.3Iss.2195-216p.
52012Interdependence between experience marketing and business strategy-Gupta, Seema Journal of indian Business ResearchVol.4Iss.3170-193p.
62017Involvement with experience: A path to brand loyalty-Gupta, Seema ; Guta, Tanvi Indore Management JournalVol.9Iss.21-16p.
72016Mediating effect of loyalty program membership on the relationship between advertising effectiveness and brand loyalty-Maity, Moutusy ; Gupta, Seema Journal of Marketing Theory and PracticeVol.24Iss.4462-481p.
82018Navigating from programme loyalty to company loyalty-Gupta, Seema ; Gupta, Tanvi ; Shainesh, G IIMB Management ReviewVol.30Iss.3196-206p.
92016New perspectives on communication of change in corporate identity-Gupta, Seema IIMB Management ReviewVol.28Iss.260-71p.
102007Professionalism in Indian public relations and corporate communications: an empirical analysis-Gupta, Seema Public Relations ReviewVol.33Iss.3306-312p.
112014Sponsor, ambusher, and other: consumer response to three strategies-Gupta, Seema ; Maity, Moutusy ; Pandey, Satish C VikalpaVol.39Iss.175-86p.
122021The effects of social media content created by human brands on engagement: Evidence from Indian general election 2014-Gupta, Seema ; Mallipeddi, Rakesh R ; Janakiraman, Ramkumar ; Kumar, Subodha Information Systems Research
132013The park hotels: designing communications-Gupta, Seema ; Ramachandran, J Asian Case Research JournalVol.17Iss.2199-224p.