1. IIMB-

Shainesh, G

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Full Name
Shainesh, G
Vernacular Name
G Shainesh
 
Variants
G Shainesh
Shainesh, Gangadharan
 
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shaineshg@iimb.ac.in
 
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Biography
Professor G Shainesh has over two decades of research and teaching experience in India and abroad. He has conducted research and teaching assignments at the University of Gothenburg (Sweden), University of St. Gallen (Switzerland), Audencia Nantes and IESEG (France), Vienna University and MCI Innsbruck (Austria), Bocconi University (Milan), Curtin University of Technology (Perth) and the American University of Armenia (Yerevan). His research and teaching focus on CRM, Services Marketing and Service Innovations. At IIMB, Shainesh has served as Dean – Administration (2014-17), Chair – EPGP (2013-14) and Chair – Student Exchange Program (2006-09). His focus is on CRM, Services Marketing, and Service Innovations. He is Editor-in-Chief of the Journal of Indian Business Research (JIBR), an Emerald (UK) publication. His papers on services and relationship marketing have been published in the MIS Quarterly, Journal of Service Research, Journal of International Marketing, Journal of Services Marketing, Service Industries Journal, International Journal of Bank Marketing, International Journal of Retail and Distribution Management, International Journal of Technology Management, Journal of Relationship Marketing, International Marketing Review, among others.
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Publications

Results 1-20 of 26 (Search time: 0.003 seconds).

Issue DateTitleSub-TitleAuthor(s)Journal NameVolume NumberIssue NumberPages
1Jun-2014Affordable health care solutions for rural India-Shainesh, G HSG FocusVol.212-14p.
22015An approach to prioritize customer-based, cost-effective service enhancements-Srinivasan, V ; Shainesh, G ; Sharma, A K Service industries JournalVol.35Iss.14747-762p.
32015Bridging the service divide through digitally enabled service innovations: evidence from Indian healthcare service providers-Srivastava, Shirish C ; Shainesh, G Mis Quarterly: Management information SystemsVol.39Iss.1245-267p.
42010Cross-cultural differences in the effect of received word-of-mouth referral in relational service exchange-Wangenheim, Florian V. ; Stringfellow, Anne ; Yang, Zhilin ; Blazevic, Vera ; Praxmarer, Sandra ; Komor, Marcin ; Jiménez, Fernando R. ; Shainesh, G ; Schumann, Jan H ; Shannon, Randall M Journal of International MarketingVol.18Iss.362-80p.
52005Customer relationship management: the strategic imperatives-Shainesh, G ; Sheth, Jagdish N Revue Francais du Marketing, (in French)Vol.215Iss.20285-97p.
62005Dimensions of service quality in developed and developing economies: multi-country cross-cultural comparisons-Shainesh, G ; Malhotra, Naresh K ; Ulgado, Francis M ; Agarwal, James ; Wu, Lan International Marketing ReviewVol.22Iss.3256-278p.
72018Does intention translate into action? : investigating the impact of loyalty intention on future usage-Chatterjee, Swagato ; Shainesh, G ; Sravanan, C n Sai Journal of indian Business ResearchVol.10Iss.2151-169p.
82010Drivers of trust in relational service exchange: understanding the importance of cross-cultural differences-Schumann, Jan H ; Wangenheim, Florian V ; Stringfellow, Anne ; Yang, Zhilin ; Praxmarer, Sandra ; Jimnez, Fernando R ; Blazevic, Vera ; Shannon, Randall M ; Shainesh, G ; Komor, Marcin Journal of Service ResearchVol.13Iss.4453-468p.
92012Effects of trustworthiness and trust on loyalty intentions: validating a parsimonious model in banking-Shainesh, G International Journal of Bank MarketingVol.30Iss.4267-279p.
102012Emergence of online shopping in India: shopping orientation segments-Gehrt, Kenneth C ; Rajan, Mahesh N ; Shainesh, G ; Czerwinski, David ; O'Brien, Matthew International Journal of Retail & Distribution ManagementVol.40Iss.10742-758p.
112005How competition will shape Indian markets-Sheth, Jagdish N ; Sisodia, Rajendra S ; Shainesh, G Journal of Marketing & CommunicationIss.May1-17p.
1220-Mar-2011Inclusive healthcare: tackling the health service divide in India-Shainesh, G ; Murali, D The Hindu Business Line
132017Indian healthcare value chain status quo not a sustainable solution-Narayanamurthy, Gopalakrishnan ; Moser, Roger ; Sutter, Yves ; Shainesh, G Journal of Asia Business StudiesVol.11Iss.4481-506p.
142003M S Zahed: The PSU in changing times-Shainesh, G ; Kanagal, Nagasimha Balakrishna IIMB Management ReviewVol.15Iss.226-36p.
152006Marketing and sustainability: emerging opportunities for profitable growth; Discussion-Shainesh, G IIMB Management ReviewVol.18Iss.169-84p.
162018Navigating from programme loyalty to company loyalty-Gupta, Seema ; Gupta, Tanvi ; Shainesh, G IIMB Management ReviewVol.30Iss.3196-206p.
172003Relationship strategy effectiveness and responsiveness in services marketing-Pisharodi, R Mohan ; Angur, Madhukar G ; Shainesh, G Journal of Relationship MarketingVol.2Iss.1-23-22p.
182017Snubbing the old to embrace the new: the impact of cross-buying on the usage of existing services-Krishnamurthy, Anup ; Shainesh, G Journal of Services MarketingVol.31Iss.6662-675p.
192021Studying heterogeneity in the subsistence consumer market: A context-sensitive approach-Shainesh, G ; Janda, Sergej von ; Hillebrand, Christina Maria Journal of International MarketingVol.29Iss.139-56p.
202017Succeeding in India-Messner, Wolfgang ; Shainesh, G ; Zalesky, Nikolas Business Expert Insights22p.