Please use this identifier to cite or link to this item:
https://repository.iimb.ac.in/handle/2074/12150
Title: | Customer relationship management: the strategic imperatives |
Authors: | Shainesh, G Sheth, Jagdish N |
Keywords: | Marketing maangement;Customer Relationship Management;CRM;Consumer Behavior |
Issue Date: | 2005 |
Publisher: | Adetem, The National Association of Marketing Professionals |
URI: | https://repository.iimb.ac.in/handle/2074/12150 |
ISSN: | 0035-3051 |
Appears in Collections: | 2000-2009 |
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