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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Please use this identifier to cite or link to this item:
https://repository.iimb.ac.in/handle/2074/12150| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Shainesh, G | - |
| dc.contributor.author | Sheth, Jagdish N | - |
| dc.date.accessioned | 2020-05-08T13:59:52Z | - |
| dc.date.available | 2020-05-08T13:59:52Z | - |
| dc.date.issued | 2005 | - |
| dc.identifier.issn | 0035-3051 | - |
| dc.identifier.uri | https://repository.iimb.ac.in/handle/2074/12150 | - |
| dc.publisher | Adetem, The National Association of Marketing Professionals | - |
| dc.subject | Marketing maangement | - |
| dc.subject | Customer Relationship Management | - |
| dc.subject | CRM | - |
| dc.subject | Consumer Behavior | - |
| dc.title | Customer relationship management: the strategic imperatives | - |
| dc.type | Journal Article | - |
| dc.pages | 85-97p. | - |
| dc.vol.no | Vol.215 | - |
| dc.issue.no | Iss.202 | - |
| dc.journal.name | Revue Francais du Marketing, (in French) | - |
| Appears in Collections: | 2000-2009 | |
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