1. IIMB-

Kanagal, Nagasimha Balakrishna

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Full Name
Kanagal, Nagasimha Balakrishna
Vernacular Name
Nagasimha B Kanagal
 
Variants
Nagasimha Balakrishna Kanagal
Kanagal, Nagasimha B
Kanagal, N B
 
Main Affiliation
 
Personal Site
 
Email
kanagal@iimb.ac.in
 
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Scopus Author ID
Biography
He teaches principles of marketing, marketing research and strategic marketing. Professor Kanagal’s research interests are in the area of strategic marketing. This includes Customer and Market Analysis, Competitive Marketing Strategies, Customer Relationship and Value Management. His papers have been accepted at international and national conferences and he has published in international and domestic journals. He has over five years of organizational training and industry experience in leading technology organizations in the area of marketing.
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Publications

Results 1-19 of 19 (Search time: 0.002 seconds).

Issue DateTitleSub-TitleAuthor(s)Journal NameVolume NumberIssue NumberPages
12017An eassay on the realm of performance control in marketing strategy-Kanagal, Nagasimha Balakrishna Journal of Management and Marketing ResearchVol.201-14p.
22014An essay on aspects of probability in marketing strategy-Kanagal, Nagasimha Balakrishna Academy of Taiwan Business Management ReviewVol.10Iss.21-8p.
32017An essay on the realm of performance control in marketing strategy-Kanagal, Nagasimha Balakrishna Journal of Management and Marketing Research (JMMR)Vol.20Iss.March1-14p.
42016An Extended Model of Behavioural Process in Consumer Decision Making-Kanagal, Nagasimha Balakrishna International Journal of Marketing StudiesVol.Vol. 8No. 487-93 p.
52011Assessment of aggregate interaction effect and aggregate persistence effect in market share analysis-Kanagal, Nagasimha Balakrishna Academy of Taiwan Business Management ReviewVol.7Iss.164-70p.
62000Best mix for a market fix-Kanagal, Nagasimha Balakrishna Strategic MarketingVol.January-February30-34p.
72013Conceptualization of perceived value pricing in strategic marketing-Kanagal, Nagasimha Balakrishna Journal of Management and Marketing ResearchVol.121-17p.
82014Conceptualizing objective setting and metrics in marketing strategy-Kanagal, Nagasimha Balakrishna Journal of Management and Marketing ResearchVol.161-26p.
92013Cross section pooling as against time series pooling in market analysis-Kanagal, Nagasimha Balakrishna Academy of Taiwan Business Management ReviewVol.9Iss.3147-152p.
102012Customer value proposition and its linkages in marketing strategy-Kanagal, Nagasimha Balakrishna Academy of Taiwan Business Management ReviewVol.8Iss.1102-108 p.
111999Forming strategic alliances: issues in conceptualisation-Kanagal, Nagasimha Balakrishna IIMB Management ReviewVol.11Iss.439-48p.
122015Innovation and product innovation in marketing strategy-Kanagal, Nagasimha Balakrishna Journal of Management and Marketing ResearchVol.181-25p.
132015Intent and capturing intent in marketing strategy-Kanagal, Nagasimha Balakrishna Academy of Taiwan Business Management ReviewVol.11Iss.224-33p.
142010Issues in internal analysis for competitive marketing strategy-Kanagal, Nagasimha Balakrishna Academy of Taiwan Business Management ReviewVol.6Iss.335-42p.
152016Issues in Marketing Strategy Implementation-Kanagal, Nagasimha Balakrishna International Business Research, Canadian Center of Science and EducationVol.9Iss.1116-28p.
162003M S Zahed: The PSU in changing times-Shainesh, G ; Kanagal, Nagasimha Balakrishna IIMB Management ReviewVol.15Iss.226-36p.
171998Marketing strategy and game theory-Kanagal, Nagasimha Balakrishna IIMB Management ReviewVol.10Iss.339-45p.
182013Promotions as market transactions-Kanagal, Nagasimha Balakrishna Journal of Management and Marketing ResearchVol.12Iss.May135-147p.
192009Role of relationship marketing in competitive marketing strategy-Kanagal, Nagasimha Balakrishna ournal of Management and Marketing Research (JMMR)Vol.297-112p.