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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/10288| Title: | Marketing strategy and game theory | Authors: | Kanagal, Nagasimha Balakrishna | Keywords: | Marketing strategy | Issue Date: | 1998 | Abstract: | Management Update establishes the links between Management Strategy and Game Theory and develops the theme with apt illustrations. | URI: | http://repository.iimb.ac.in/handle/2074/10288 |
| Appears in Collections: | 1990-1999 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| Kanagal_IIMBMR_1998_Vol.10_Iss.3.pdf | 158.55 kB | Adobe PDF | View/Open Request a copy |
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