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Nagasimha-Balakrishna-Kanagal.jpg picture
Full Name
Kanagal, Nagasimha Balakrishna
Vernacular Name
Nagasimha B Kanagal
 
Variants
Nagasimha Balakrishna Kanagal
Kanagal, Nagasimha B
Kanagal, N B
 
 
 
Email
kanagal@iimb.ac.in
 
Scopus Author ID
Biography
He teaches principles of marketing, marketing research and strategic marketing. Professor Kanagal’s research interests are in the area of strategic marketing. This includes Customer and Market Analysis, Competitive Marketing Strategies, Customer Relationship and Value Management. His papers have been accepted at international and national conferences and he has published in international and domestic journals. He has over five years of organizational training and industry experience in leading technology organizations in the area of marketing.
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Publications

Results 1-1 of 1 (Search time: 0.001 seconds).

Issue DateTitleSub-TitleAuthor(s)Journal NameVolume NumberIssue NumberPages
11999Marketing strategy: the challenge of the external environment by David Mercer, Sage Publications, 1998, 323p., £ 15.99-Kanagal, Nagasimha Balakrishna IIMB Management ReviewVol.11Iss.2111-112p.