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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/13028| Title: | How viral marketing led to Kolaveri Di rage | Authors: | Gupta, Seema | Keywords: | Marketing management;Music;Film industry | Issue Date: | 9-Jan-2012 | Publisher: | Bennett, Coleman & Co Ltd. | Description: | Education Times, Times of India, 09-01-2012 | URI: | https://repository.iimb.ac.in/handle/2074/13028 |
| Appears in Collections: | 2010-2019 |
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