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This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/10929| Title: | Professionalism in Indian public relations and corporate communications: an empirical analysis | Authors: | Gupta, Seema | Keywords: | Professional Standards;Public Relations;Corporate Communications;Gender;Research;Planning | Issue Date: | 2007 | Publisher: | Elsevier Science Inc. | Abstract: | Public relations is evolving in India and the profession is gaining acceptance and recognition. This study is an attempt to measure the extent of professionalism in India and how much consensus, if any, exists regarding professional standards among practitioners in agencies and those in corporations. It also identifies the influence of demographic factors on the standards in the profession. (C) 2007 Elsevier Inc. All rights reserved. | URI: | https://repository.iimb.ac.in/handle/2074/10929 | ISSN: | 0363-8111 | DOI: | 10.1016/j.pubrev.2007.05.011 |
| Appears in Collections: | 2000-2009 |
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