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Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/10929
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dc.contributor.authorGupta, Seema
dc.date.accessioned2020-03-23T09:25:08Z-
dc.date.available2020-03-23T09:25:08Z-
dc.date.issued2007
dc.identifier.issn0363-8111
dc.identifier.urihttps://repository.iimb.ac.in/handle/2074/10929-
dc.description.abstractPublic relations is evolving in India and the profession is gaining acceptance and recognition. This study is an attempt to measure the extent of professionalism in India and how much consensus, if any, exists regarding professional standards among practitioners in agencies and those in corporations. It also identifies the influence of demographic factors on the standards in the profession. (C) 2007 Elsevier Inc. All rights reserved.
dc.publisherElsevier Science Inc.
dc.subjectProfessional Standards
dc.subjectPublic Relations
dc.subjectCorporate Communications
dc.subjectGender
dc.subjectResearch
dc.subjectPlanning
dc.titleProfessionalism in Indian public relations and corporate communications: an empirical analysis
dc.typeJournal Article
dc.identifier.doi10.1016/j.pubrev.2007.05.011
dc.pages306-312p.
dc.vol.noVol.33-
dc.issue.noIss.3-
dc.journal.namePublic Relations Review
Appears in Collections:2000-2009
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