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The Nielsen company: Market research for Pantene shampoo

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Issue DateTitleSub-TitleAuthor(s)Journal NameVolume NumberIssue NumberPages
120-Oct-2011The Nielsen company: Market research for Pantene shampoo-Gupta, Seema 

Description

Abstract
Nielsen, headquartered in US was the market leader globally with 17% share of the $29 billion market research industry in 2009. Nielsen provided solutions to clients marketing problems with its single minded focus on consumers. While certain research needs were common across businesses, others were idiosyncratic depending upon the strategic goals of the business. For common research needs Nielsen had a suite of internationally recognized proprietary products providing powerful comparative and normative data. For specific needs Nielsen tailored research solutions. Often a combination of the two was necessary.
 
Keyword(s)
Market research
Personal care
Shampoo market
Personal care
Hair care market
Hair care industry

Primary Data

Project title
The Nielsen company: Market research for Pantene shampoo
Project Coordinator
Organization
 
Status
Completed
Expected Completion
20-10-2011