Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/15085
Title: Involvement with experience: Activating the impact of brand experiences on brand attitude and loyalty
Authors: Gupta, Seema 
Gupta, Tanvi 
Shainesh, G 
Keywords: Marketing management;Brand management;Emerging market;Loyalty
Issue Date: 2015
Conference: International Conference “Emerging Markets Conference 2015”, 20-22 January, 2015, IMT Dubai 
URI: https://repository.iimb.ac.in/handle/2074/15085
Appears in Collections:2010-2019 P

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