Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
Learn More
Browsing by Author Kumar, S Ramesh
Showing results 66 to 85 of 85
< previous
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 28-Aug-2016 | Olympics and brand connections | - | Kumar, S Ramesh | The Hindu Business Line | |||
| 6-Jul-2011 | Premium watch industry | - | Kumar, S Ramesh | ||||
| 30-Jun-2016 | Psychological devaluation as a brand strategy | - | Kumar, S Ramesh | The Hindu Business Line | |||
| 25-Jun-2010 | Retailing rituals | - | Kumar, S Ramesh | The Economic Times | |||
| 2001 | Seeking customers and keeping customers: The concept of CRM | - | Kumar, S Ramesh | The Economic Times | Iss.November | ||
| 17-Sep-2010 | Sensory branding is the new buzzword | - | Kumar, S Ramesh | The Economic Times | |||
| 2000 | Shopaholics | An exploratory study | Kumar, S Ramesh ; Shah, Janat ; Singh, Nitin | 31p. | |||
| 2000 | Shopaholics: an exploratory study | - | Kumar, S Ramesh ; Shah, Janat ; Singh, Nitin | 31p. | |||
| 2000 | Stickaround strategies: (00-044) | - | Kumar, S Ramesh | 1-9p. | |||
| 16-Apr-2012 | Synergy between online and offline brand associations | - | Kumar, S Ramesh ; Kumar, Akshat | ||||
| 2000 | Tangly times - interating selling with marketing: (00-043) | - | Kumar, S Ramesh | 1-8p. | |||
| 2008 | The e-mode of brand positioning: The need for an online positioning interface | - | Kumar, S Ramesh | 112-125p. | |||
| 2005 | The e-mode of brand positioning: The need for an online positioning interface | - | Kumar, S Ramesh | 304-321p. | |||
| 2017 | The Imporatnce of consumer behavior in the digital era | - | Kumar, S Ramesh | ||||
| 20-Jul-2011 | The world of unmet needs | - | Kumar, S Ramesh ; Sridharan, Anuradha | The Hindu Business Line | |||
| 23-Jul-2010 | Unveiling serious face of Facebook | - | Kumar, S Ramesh | The Economic Times | |||
| 2017 | Value branding in emerging economies as a social dimension in the Indian context | - | Kumar, S Ramesh ; Marinova, Svetla T | 146-162p. | |||
| 25-May-2011 | When old habits die hard | - | Kumar, S Ramesh | The Hindu Business Line | |||
| 12-Dec-2015 | When other brands discount online | - | Kumar, S Ramesh | The Hindu Business Line | |||
| 7-Jan-2011 | When stereotypes are welcome | - | Kumar, S Ramesh | The Hindu Business Line |