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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/12913| Title: | When stereotypes are welcome | Authors: | Kumar, S Ramesh | Keywords: | Marketing management;Consumer behaviour;Stereotypes | Issue Date: | 7-Jan-2011 | Publisher: | THG Publishing Pvt. Ltd. | Abstract: | Stereotypes in commonplace parlance are more associated with run-of-the-mill images. In the context of consumer behaviour, it is associated with meanings and pictures that are carried by consumers in their psyche. Read more at: https://www.thehindubusinessline.com/catalyst/When-stereotypes-are-welcome/article20016904.ece | Description: | The Hindu Business Line, 07-01-2011 | URI: | https://repository.iimb.ac.in/handle/2074/12913 |
| Appears in Collections: | 2010-2019 |
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