Please use this identifier to cite or link to this item:
https://repository.iimb.ac.in/handle/2074/12913
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Kumar, S Ramesh | - |
dc.date.accessioned | 2020-07-02T14:50:56Z | - |
dc.date.available | 2020-07-02T14:50:56Z | - |
dc.date.issued | 2011-01-07 | - |
dc.identifier.uri | https://repository.iimb.ac.in/handle/2074/12913 | - |
dc.description | The Hindu Business Line, 07-01-2011 | - |
dc.description.abstract | Stereotypes in commonplace parlance are more associated with run-of-the-mill images. In the context of consumer behaviour, it is associated with meanings and pictures that are carried by consumers in their psyche. Read more at: https://www.thehindubusinessline.com/catalyst/When-stereotypes-are-welcome/article20016904.ece | - |
dc.language.iso | en_US | - |
dc.publisher | THG Publishing Pvt. Ltd. | - |
dc.subject | Marketing management | - |
dc.subject | Consumer behaviour | - |
dc.subject | Stereotypes | - |
dc.title | When stereotypes are welcome | - |
dc.type | Magazine and Newspaper Article | - |
dc.identifier.url | https://www.thehindubusinessline.com/catalyst/When-stereotypes-are-welcome/article20016904.ece | - |
dc.journal.name | The Hindu Business Line | - |
Appears in Collections: | 2010-2019 |
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