Please use this identifier to cite or link to this item:
https://repository.iimb.ac.in/handle/2074/12913
Title: | When stereotypes are welcome | Authors: | Kumar, S Ramesh | Keywords: | Marketing management;Consumer behaviour;Stereotypes | Issue Date: | 7-Jan-2011 | Publisher: | THG Publishing Pvt. Ltd. | Abstract: | Stereotypes in commonplace parlance are more associated with run-of-the-mill images. In the context of consumer behaviour, it is associated with meanings and pictures that are carried by consumers in their psyche. Read more at: https://www.thehindubusinessline.com/catalyst/When-stereotypes-are-welcome/article20016904.ece | Description: | The Hindu Business Line, 07-01-2011 | URI: | https://repository.iimb.ac.in/handle/2074/12913 |
Appears in Collections: | 2010-2019 |
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