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This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/13367| Title: | When other brands discount online | Authors: | Kumar, S Ramesh | Keywords: | Marketing management;Branding;Brand management;Online retail;Consumer behaviour | Issue Date: | 12-Dec-2015 | Publisher: | THG Publishing Pvt. Ltd. | Abstract: | The Indian marketing context has seen an explosive growth of retailing online in recent times. Other than consumer durable and apparel, FMCG brands are also gearing up to enter online retail. Britannia even launched Good Day Chunkies exclusively online, at first. Myntra, Flipkart, eBay and Snapdeal are already major brands with a significant following. Some brands of Motorola and Xiaomi mobile phones launched exclusively online were major hits. Online retail in India, according to media reports, will cross about $16 billion by 2018. One of the distinguishing aspects of this growth is that it has been fuelled by unprecedented discounts across categories and brands. Read more at: https://www.thehindubusinessline.com/catalyst/when-other-brands-discount-online/article22509870.ece | Description: | The Hindu Business Line, 12-12-2015 | URI: | https://repository.iimb.ac.in/handle/2074/13367 |
| Appears in Collections: | 2010-2019 |
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