1. IIMB-
  2. Faculty Publications
  3. Magazine / Newspaper Articles
  4. 2010-2019
Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/13367
DC FieldValueLanguage
dc.contributor.authorKumar, S Ramesh
dc.date.accessioned2020-07-15T14:57:59Z-
dc.date.available2020-07-15T14:57:59Z-
dc.date.issued2015-12-12
dc.identifier.urihttps://repository.iimb.ac.in/handle/2074/13367-
dc.descriptionThe Hindu Business Line, 12-12-2015
dc.description.abstractThe Indian marketing context has seen an explosive growth of retailing online in recent times. Other than consumer durable and apparel, FMCG brands are also gearing up to enter online retail. Britannia even launched Good Day Chunkies exclusively online, at first. Myntra, Flipkart, eBay and Snapdeal are already major brands with a significant following. Some brands of Motorola and Xiaomi mobile phones launched exclusively online were major hits. Online retail in India, according to media reports, will cross about $16 billion by 2018. One of the distinguishing aspects of this growth is that it has been fuelled by unprecedented discounts across categories and brands. Read more at: https://www.thehindubusinessline.com/catalyst/when-other-brands-discount-online/article22509870.ece
dc.language.isoen_US
dc.publisherTHG Publishing Pvt. Ltd.
dc.subjectMarketing management
dc.subjectBranding
dc.subjectBrand management
dc.subjectOnline retail
dc.subjectConsumer behaviour
dc.titleWhen other brands discount online
dc.typeMagazine and Newspaper Article
dc.identifier.urlhttps://www.thehindubusinessline.com/catalyst/when-other-brands-discount-online/article22509870.ece
dc.journal.nameThe Hindu Business Line
Appears in Collections:2010-2019
Show simple item record

Google ScholarTM

Check


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.