Showing results 24 to 43 of 56
< previous
next >
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
| 2014 | Impact of quality, value, satisfaction and loyalty on future buying behavior | - | Chatterjee, Swagato ; Shainesh, G ; Sravanan, C N Sai | | | | |
| 2018 | Impact of social capital on choices made by the bottom-of-pyramid consumer | - | Shainesh, G ; Chatterjee, Swagato ; Moser, Roger ; Beritelli, Pietro | | | | |
| 2003 | Implementing a CRM solution at Ritukumar | - | Shainesh, G | | | | 4p. |
| 20-Mar-2011 | Inclusive healthcare: tackling the health service divide in India | - | Shainesh, G ; Murali, D | The Hindu Business Line | | | |
| 2017 | Indian healthcare value chain status quo not a sustainable solution | - | Narayanamurthy, Gopalakrishnan ; Moser, Roger ; Sutter, Yves ; Shainesh, G | Journal of Asia Business Studies | Vol.11 | Iss.4 | 481-506p. |
| 1996 | An investigation of the process of consumer's evaluation of service and the formation of behavioral intentions through the conceptualization and operationalisation of a model of service value | - | Shainesh, G | | | | 199p. |
| 2015 | Involvement with experience: Activating the impact of brand experiences on brand attitude and loyalty | - | Gupta, Seema ; Gupta, Tanvi ; Shainesh, G | | | | |
| 2014 | Lifecycle of information on the web: implications for aggregator sites | - | Satyanarayana, H ; Prasanna, T M ; Shainesh, G | | | | 38-45p. |
| 2003 | M S Zahed: The PSU in changing times | - | Shainesh, G ; Kanagal, Nagasimha Balakrishna | IIMB Management Review | Vol.15 | Iss.2 | 26-36p. |
| 2012 | Market entry and expansion strategies of Indian IT firms into the european IT outsourcing industry | - | Shainesh, G ; Sultan, Zeeshan ; Weigand, Jurgen | | | | 23-31p. |
| 2006 | Marketing and sustainability: emerging opportunities for profitable growth; Discussion | - | Shainesh, G | IIMB Management Review | Vol.18 | Iss.1 | 69-84p. |
| 2013 | Marketing in emerging markets | - | Shainesh, G | | | | |
| 2013 | Marketing in emerging markets | - | Shainesh, G | | | | |
| 2015 | Meet the journal editors’ panel and session on bridging research perspectives: Customer relationship management | - | Shainesh, G | | | | |
| 2014 | Narayana nethralaya: expanding affordable eye care | - | Shainesh, G ; Kulkarni, Suhruta | | | | |
| 2018 | Navigating from programme loyalty to company loyalty | - | Gupta, Seema ; Gupta, Tanvi ; Shainesh, G | IIMB Management Review | Vol.30 | Iss.3 | 196-206p. |
| 2018 | Panelist on research directions - services marketing | - | Shainesh, G | | | | |
| 2017 | Panelist on Research Directions – Services Marketing | - | Shainesh, G | | | | |
| 2013 | Prospects in healthcare in India | - | Shainesh, G | | | | |
| 2003 | Relationship strategy effectiveness and responsiveness in services marketing | - | Pisharodi, R Mohan ; Angur, Madhukar G ; Shainesh, G | Journal of Relationship Marketing | Vol.2 | Iss.1-2 | 3-22p. |
