Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/13779
Title: Narayana nethralaya: expanding affordable eye care
Authors: Shainesh, G 
Kulkarni, Suhruta 
Keywords: Eye care;Strategic management;Healthcare industry;Healthcare services;Ophthalmology;Patient care;Diagnosis
Issue Date: 2014
Publisher: Globalense.com
WDI Publishing
Abstract: 2nd Place Winner – 2014 NextBillion Case Writing Competition. The Karnataka Internet-assisted Diagnosis of Retinopathy of Prematurity (KIDROP) initiative at Narayana Nethralaya seeks to prevent blindness among prematurely born/underweight babies. Although diagnosis and treatment are simple and inexpensive, awareness among poor rural villagers is extremely low. The case finds the protagonist seeking to scale his model to increase awareness and reach the highest number of patients. Students are asked to search for self-sustainable solutions to this problem of scalability.
Description: WPI Case study, Product ID#: 1-429-385
URI: https://repository.iimb.ac.in/handle/2074/13779
Appears in Collections:2010-2019

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