Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/15052| Title: | Meet the journal editors’ panel and session on bridging research perspectives: Customer relationship management | Authors: | Shainesh, G | Keywords: | Marketing management;Customer relationship management | Issue Date: | 2015 | Conference: | 3rd AIM-AMA Sheth Foundation Doctoral Consortium, 18-20 January, 2015, IMT Dubai | URI: | https://repository.iimb.ac.in/handle/2074/15052 |
| Appears in Collections: | 2010-2019 P |
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