Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Gupta, Tanvi
Showing results 1 to 8 of 8
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
| 2020 | Cultural effects on perceived affordances of visual branding | - | Gupta, Tanvi | | | | 116p. |
| 2016 | Evil Eye: The business of anticipated malicious envy in India | - | Lyndem, Preeti Krishnan ; Gupta, Tanvi | | | | |
| 6-Jul-2017 | Influence of evil eye beliefs on mothers’ product choice | - | Lyndem, Preeti Krishnan ; Gupta, Tanvi | | | | |
| 2017 | Involvement with experience: A path to brand loyalty | - | Gupta, Seema ; Gupta, Tanvi | Indore Management Journal | Vol.9 | Iss.2 | 1-16p. |
| 2015 | Involvement with experience: Activating the impact of brand experiences on brand attitude and loyalty | - | Gupta, Seema ; Gupta, Tanvi ; Shainesh, G | | | | |
| 2018 | Navigating from programme loyalty to company loyalty | - | Gupta, Seema ; Gupta, Tanvi ; Shainesh, G | IIMB Management Review | Vol.30 | Iss.3 | 196-206p. |
| 2018 | The Devil wears fake prada: Dual envy theory explains why consumers intend to purchase non-deceptive luxury counterfeits | - | Gupta, Tanvi ; Lyndem, Preeti Krishnan | | | | |
| 2016 | Two shades of green: Unravelling the composition, antecedents and consequences of Benign and Malicious Envy on Brand Attitude | - | Lyndem, Preeti Krishnan ; Gupta, Tanvi | | | | |
