Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/15885
Title: Cultural effects on perceived affordances of visual branding
Authors: Gupta, Tanvi 
Keywords: Marketing management;Brand management;Visual branding;Brand preference;Visual design
Issue Date: 2020
Publisher: Indian Institute of Management Bangalore
Series/Report no.: DIS-IIMB-FPM-P20-03
URI: https://repository.iimb.ac.in/handle/2074/15885
Appears in Collections:2020

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