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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Lyndem, Preeti Krishnan
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Full Name
Lyndem, Preeti Krishnan
Vernacular Name
Preeti Krishnan Lyndem
Variants
Preeti Krishnan Lyndem
Main Affiliation
Scopus Author ID
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Date issued
Fulltext
Results 1-6 of 6 (Search time: 0.002 seconds).
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages | |
|---|---|---|---|---|---|---|---|---|
| 1 | 21-Jan-2015 | Branding in the Indian ceramic tiles industry | - | Lyndem, Preeti Krishnan ; Sampath, Asha | The Economic Times | |||
| 2 | 2016 | Brands and branding: managing the tangible presence of an intangible resource | - | Lyndem, Preeti Krishnan | Business Review | Vol.10 | 25-38p. | |
| 3 | 2012 | Curse of the clicker and the clio: Advertisement creativity vs. effectiveness | - | Lyndem, Preeti Krishnan ; Jagadeesh, M | Markathon | Vol.4 | Iss.4 | 10-13p. |
| 4 | 2012 | Impact of brand-building activities and retailer-based brand equity on retailer brand communities | - | Samu, Sridhar ; Lyndem, Preeti Krishnan ; Litz, Reginald A | European Journal of Marketing | Vol.46 | Iss.11 | 1581-1601p. |
| 5 | 2014 | Proposed social effects of cult brand communities | - | Lyndem, Preeti Krishnan | Business Review | Vol.8 | Iss.1 | 12-27p. |
| 6 | 2018 | The study of consumer discrete emotions: a new imperative in India | - | Lyndem, Preeti Krishnan | Strategic Marketing Issues in Emerging Markets | 3-18p. |