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The Digital Institutional Repository of IIM BangaloreThis repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/13467| Title: | Brands and branding: managing the tangible presence of an intangible resource |
| Authors: | Lyndem, Preeti Krishnan |
| Keywords: | Brand management;Branding;Marketing management |
| Issue Date: | 2016 |
| Publisher: | Business Review |
| URI: | https://repository.iimb.ac.in/handle/2074/13467 |
| Appears in Collections: | 2010-2019 |
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