Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
Learn More
Please use this identifier to cite or link to this item:
https://repository.iimb.ac.in/handle/2074/13467| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Lyndem, Preeti Krishnan | |
| dc.date.accessioned | 2020-07-20T14:35:52Z | - |
| dc.date.available | 2020-07-20T14:35:52Z | - |
| dc.date.issued | 2016 | |
| dc.identifier.uri | https://repository.iimb.ac.in/handle/2074/13467 | - |
| dc.publisher | Business Review | |
| dc.subject | Brand management | |
| dc.subject | Branding | |
| dc.subject | Marketing management | |
| dc.title | Brands and branding: managing the tangible presence of an intangible resource | |
| dc.type | Journal Article | |
| dc.pages | 25-38p. | |
| dc.vol.no | Vol.10 | - |
| dc.journal.name | Business Review | |
| Appears in Collections: | 2010-2019 | |
Google ScholarTM
Check
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.