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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/13738| Title: | Curse of the clicker and the clio: Advertisement creativity vs. effectiveness | Authors: | Lyndem, Preeti Krishnan Jagadeesh, M |
Keywords: | Marketing management;Advertisement | Issue Date: | 2012 | Publisher: | Indian Institute of Management Shillong | URI: | https://repository.iimb.ac.in/handle/2074/13738 |
| Appears in Collections: | 2010-2019 |
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