Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
Learn More
Please use this identifier to cite or link to this item:
https://repository.iimb.ac.in/handle/2074/13738| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Lyndem, Preeti Krishnan | |
| dc.contributor.author | Jagadeesh, M | |
| dc.date.accessioned | 2020-08-11T14:59:10Z | - |
| dc.date.available | 2020-08-11T14:59:10Z | - |
| dc.date.issued | 2012 | |
| dc.identifier.uri | https://repository.iimb.ac.in/handle/2074/13738 | - |
| dc.language.iso | en_US | |
| dc.publisher | Indian Institute of Management Shillong | |
| dc.subject | Marketing management | |
| dc.subject | Advertisement | |
| dc.title | Curse of the clicker and the clio: Advertisement creativity vs. effectiveness | |
| dc.type | Magazine and Newspaper Article | |
| dc.pages | 10-13p. | |
| dc.vol.no | Vol.4 | - |
| dc.issue.no | Iss.4 | - |
| dc.journal.name | Markathon | |
| Appears in Collections: | 2010-2019 | |
Google ScholarTM
Check
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.