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This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/14495| Title: | Evil Eye: The business of anticipated malicious envy in India | Authors: | Lyndem, Preeti Krishnan Gupta, Tanvi |
Keywords: | Ritual;Religious ritual market;Envy | Issue Date: | 2016 | Conference: | North American 2016 Association for Consumer Research Conference, 27-31 October, 2016, Berlin, Germany | Abstract: | The evil eye belief fuels a significant portion of the $40 billion religious ritual market in India. This is a visual, exploratory journey engaging with sellers, buyers and consumers of cultural symbols that help to cope with the anxiety caused by anticipated malicious envy. Intriguing discoveries unfold! The film can be viewed here: https://vimeo.com/156953282 (password: evileye) | URI: | https://repository.iimb.ac.in/handle/2074/14495 |
| Appears in Collections: | 2010-2019 P |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| Lyndem_NAACRC_2016.jpg | 2.71 MB | JPEG | View/Open |
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