1. IIMB-

Kumar, S Ramesh

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Full Name
Kumar, S Ramesh
Vernacular Name
S Ramesh Kumar
 
Variants
S Ramesh Kumar
Kumar, Senthil Ramesh
Kumar, Senthil
Senthil Ramesh Kumar
 
Main Affiliation
 
Personal Site
 
Email
rkumar@iimb.ac.in
 
Scopus Author ID
Biography
S Ramesh Kumar has a mix of industrial and teaching/research experience of over 35 years. His areas of interests are exploring the application of marketing/consumer behavior concepts to the Indian context. He teaches in the post graduate, executive management, and research fellow programmes. He has developed courses at the post graduate and doctoral levels. He has also co-authored and published several real life cases associated with several reputed organizations in the Indian context. He has undertaken training and development needs based need identification work across industries/companies. Professor Ramesh Kumar’s research interests include Branding-Consumer Behaviour Interface, Cultural Dimensions in Marketing, and Consumer Behaviour-Digital Marketing Interface. Dr. Kumar has published a number of articles and case studies in reputed journals (national and international), business magazines, and business newspapers. His several international publications include papers, in refereed journals of repute, which are known both for their academic rigor and practice orientation. His co-authored papers on research / cases (on leading Indian brands across categories) have appeared in Journal of Integrated Marketing Communication, Journal of Brand Management, Ivey Business Journal and his co-authored papers/cases have been published in Marketing Review, Journal of Customer Behaviour, Richard Ivey Business School’s case collection and IIMB case collection marketed by Harvard Business School.
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Publications

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Subject:  Branding

Results 1-20 of 20 (Search time: 0.002 seconds).

Issue DateTitleSub-TitleAuthor(s)Journal NameVolume NumberIssue NumberPages
118-Aug-2016Balancing the brand proposition-Kumar, S Ramesh The Hindu Business Line
219-Aug-2010Brand personality and marketing communication-Kumar, S Ramesh ; Swaminathan, S The Hindu Business Line
318-Mar-2010Branding lessons from My Name is Khan-Kumar, S Ramesh The Hindu Businessline
429-Sep-2016Branding sans psychodynamics-Kumar, S Ramesh The Hindu Business Line
518-Jun-2010Brands and consumer choices: Scenarios in brand management.-Kumar, S Ramesh The Economic Times
611-Mar-2010Creating and sustaining brands-Kumar, S Ramesh The Hindu Businessline
72-Jun-2016Culture as a brand anchor-Kumar, S Ramesh The Hindu Business Line
827-Apr-2011Dispelling some branding myths-Kumar, S Ramesh The Hindu Business Line
923-Oct-2014Ethnic route to branding-Kumar, S Ramesh The Hindu Business Line
1020-Oct-2016From dream to debacle-Kumar, S Ramesh The Hindu Business Line
118-Dec-2016In pursuit of persuasion-Kumar, S Ramesh The Hindu Business Line
1210-Nov-2016Is ideology for brands too?-Kumar, S Ramesh The Hindu Business Line
1316-May-2012Is it love, actually?-Kumar, S Ramesh The Hindu Business Line
145-Mar-2015Making sense of the irrational-Kumar, S Ramesh The Hindu Business Line
153-Jun-2010Much meaning in metaphor-Kumar, S Ramesh ; Shekar, B The Hindu Business Line
1628-Aug-2016Olympics and brand connections-Kumar, S Ramesh The Hindu Business Line
1730-Jun-2016Psychological devaluation as a brand strategy-Kumar, S Ramesh The Hindu Business Line
1817-Sep-2010Sensory branding is the new buzzword-Kumar, S Ramesh The Economic Times
1925-May-2011When old habits die hard-Kumar, S Ramesh The Hindu Business Line
2012-Dec-2015When other brands discount online-Kumar, S Ramesh The Hindu Business Line