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This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/12903| Title: | Brand personality and marketing communication | Authors: | Kumar, S Ramesh Swaminathan, S |
Keywords: | Marketing management;Branding;Brand management;Brand personality;Marketing communication | Issue Date: | 19-Aug-2010 | Publisher: | THG Publishing Pvt. Ltd. | Abstract: | Why the two need to be in synergy: A case of credit and debit cards in India. Brand personality is simply a brand adding human associations to itself. It may be a brand's strategy, or even without the marketer intending to do so, a brand can acquire human characteristics over a period of time depending on the manner in which the associations get formed in the minds of consumers. Read more at: https://www.thehindubusinessline.com/todays-paper/tp-brandline/Brand-personality-and-marketing-communication/article20017520.ece | Description: | The Hindu Business Line, 19-08-2010 | URI: | https://repository.iimb.ac.in/handle/2074/12903 |
| Appears in Collections: | 2010-2019 |
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