1. IIMB-
  2. Faculty Publications
  3. Magazine / Newspaper Articles
  4. 2010-2019
Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/12903
DC FieldValueLanguage
dc.contributor.authorKumar, S Ramesh-
dc.contributor.authorSwaminathan, S-
dc.date.accessioned2020-07-02T14:50:52Z-
dc.date.available2020-07-02T14:50:52Z-
dc.date.issued2010-08-19-
dc.identifier.urihttps://repository.iimb.ac.in/handle/2074/12903-
dc.descriptionThe Hindu Business Line, 19-08-2010-
dc.description.abstractWhy the two need to be in synergy: A case of credit and debit cards in India. Brand personality is simply a brand adding human associations to itself. It may be a brand's strategy, or even without the marketer intending to do so, a brand can acquire human characteristics over a period of time depending on the manner in which the associations get formed in the minds of consumers. Read more at: https://www.thehindubusinessline.com/todays-paper/tp-brandline/Brand-personality-and-marketing-communication/article20017520.ece-
dc.language.isoen_US-
dc.publisherTHG Publishing Pvt. Ltd.-
dc.subjectMarketing management-
dc.subjectBranding-
dc.subjectBrand management-
dc.subjectBrand personality-
dc.subjectMarketing communication-
dc.titleBrand personality and marketing communication-
dc.typeMagazine and Newspaper Article-
dc.identifier.urlhttps://www.thehindubusinessline.com/todays-paper/tp-brandline/Brand-personality-and-marketing-communication/article20017520.ece-
dc.journal.nameThe Hindu Business Line-
Appears in Collections:2010-2019
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