Dispelling some branding myths

Abstract

There is a phenomenal amount of material on branding. There are diverse perceptions of branding, practitioners of marketing use diverse names and terms to discuss the subject. To learn about branding with clarity, it may be useful to remember the following aspects. Such conceptual clarity enhances practice-oriented approaches to branding. It is true that advertising creates brand associations but mere advertising is not branding. Managing associations in a systematic manner is one of the important functions of branding. The coolness of Apple products is just not about its symbolic appeal; it is more about its innovative features that adds on such symbolism. Read more at: https://www.thehindubusinessline.com/catalyst/dispelling-some-branding-myths/article23030200.ece